Focusing on 80% of Shoppers with More healthy Night time Snacks Between Dinner and Mattress
Tarrytown, NY, July 21, 2021 (World NEWSWIRE) — via NewMediaWire — Nightfood Holdings, Inc. (OTCQB: NGTF), the superior-for-you snack corporation focusing on the $50 billion Individuals devote yearly on nighttime treats, currently announced the airing of the Company’s 1st video advertisements on connected Television set and “over-the-top” Tv to consumers throughout the region.
With its the latest introduction into Walmart freezers, Nightfood snooze-welcoming ice cream is now available in just about 2,000 supermarkets across the United States, which include divisions of Kroger, Albertson’s and H-E-B, as well as Rouses Marketplaces, Lowes Foods, and other independent chains.
The precision ad marketing campaign commences now and is becoming coordinated and executed by the advertising and marketing agency of Jekyll & Hyde Labs, a whole-assistance ad agency devoted to scaling CPG challenger makes. Nightfood ads will seem on in excess of-the-major Tv (OTT) and related Television set (CTV) and will arrive at buyers of popular advertisement-supported network solutions these kinds of as Hulu, Roku, FUBO, Sling Television, as nicely as apps this kind of as ESPN, A&E, Fox, Discovery Channel, and additional.
To generate optimum efficiency, the marketing campaign will be geographically targeted, with a aim on individuals who previously shop at the specific retail outlet destinations the place Nightfood is accessible for sale.
“We’re achieving people today when they are streaming their most loved shows, primarily at evening,” commented Nightfood CEO Sean Folkson. “That’s key snacking time. We think the targeting we are able to reach with this marketing campaign will be unbelievably effective, and we’re doing the job with a spouse that specializes in scaling consumer brands as a result of supermarkets and mass retail.”
Jekyll & Hyde founder Dr. Mark Younger and Justin Girouard, hosts of the popular CPG Insiders podcast are the strategic forces at the rear of the campaign. Latest Jekyll & Hyde scenario reports contain Eggland’s Greatest, Botticelli Meals, and Simply just Potatoes.
“Nightfood’s rest-pleasant ice cream has large appeal, and our job is to introduce the model to these customers most probable to turn out to be long-term clients,” commented Youthful. “The Nightfood workforce has established this new class of evening snacks, and we think the product provides on the brand name promise. We believe that the campaign will be a excellent achievement.”
Nightfood: Groundbreaking the Night time Treats Category
More than 80% of People snack routinely at night time, resulting in an estimated 700 million nighttime snack instances weekly, and an annual commit on night snacks of about $50 billion. The most well-liked options are ice product, cookies, chips, and sweet. Modern research confirms these treats, in addition to remaining normally harmful, can impair rest because of to excessive unwanted fat and sugar eaten prior to mattress.
Nightfood is revolutionary the class of night time treats. Nightfood ice cream, the brand’s 1st mainstream products, is uniquely formulated by snooze and nutrition professionals to consist of much less of people sleep-disruptive substances, along with a aim on ingredients and vitamins and minerals that research implies can support nighttime peace and improved slumber high-quality.
As opposed to typical ice cream, Nightfood was formulated to comprise extra tryptophan, vitamin B6, calcium, magnesium, zinc, prebiotic fiber, and casein protein. It also has considerably less sugar, much less body fat, and a reduced glycemic profile. For the reason that of its terrific taste and distinctive dietary profile, Nightfood has been endorsed as the Official Ice Product of the American Pregnancy Affiliation and is the advisable ice cream for expecting women.
The brand gained the 2019 Item of the 12 months award in the ice product class in a Kantar survey of more than 40,000 people. Nightfood was also named Ideal New Ice Cream in the 2019 Planet Dairy Innovation Awards.
Nightfood ice cream is offered in divisions of Walmart, Kroger, Albertson’s, and H-E-B, as well as numerous regional supermarket chains and unbiased stores, and pick lodge places.
Queries can be directed to [email protected]
Management also encourages Nightfood shareholders to join with the Organization by means of these approaches:
E-mail: By signing up at ir.nightfood.com, investors can get updates of filings and information releases in their inbox.
Telegram: There is now a stay, interactive Telegram group which intrigued parties can join to attain staff users and discuss Nightfood. Talk to thoughts, discover more about the organization and focus on potential prospects. Be part of the Telegram Team Here: https://t.me/NightfoodHoldings
Ahead Looking Statements:
This present-day press release contains “ahead-searching statements. Statements in this push release which are not purely historic (which includes, but not restricted to statements that consist of words this sort of as “will,” “believes,” “plans,” “anticipates,” “expects” and “estimates”) are ahead-on the lookout statements and contain any statements regarding beliefs, ideas, anticipations or intentions concerning the foreseeable future, such as but not constrained to, any goods marketed or funds flow from functions.
Actual success could vary from those projected in any forward-searching statements due to a lot of factors. This sort of aspects involve, amid other individuals, the inherent uncertainties linked with distribution and problems linked with acquiring funding on acceptable terms. These forward-searching statements are built as of the day of this news launch, and we think no obligation to update the ahead-wanting statements, or to update the explanations why actual benefits could differ from these projected in the ahead-wanting statements. Whilst we imagine that the beliefs, options, anticipations and intentions contained in this press launch are affordable, there can be no assurance that these types of beliefs, ideas, expectations or intentions will verify to be correct. Buyers ought to check with all of the data established forth herein and must also refer to the threat aspects disclosure outlined in our most modern annual report for our past fiscal yr, our quarterly stories, and other periodic experiences submitted from time-to-time with the Securities and Exchange Commission.
Media Get in touch with:
Trader Get in touch with:
Tirth T. Patel
LHA Investor Relations