Focusing on 80% of Shoppers with Healthier Evening Treats Involving Dinner and Bed
Tarrytown, NY, July 21, 2021 (Globe NEWSWIRE) — through NewMediaWire — Nightfood Holdings, Inc. (OTCQB: NGTF), the much better-for-you snack organization targeting the $50 billion People expend annually on nighttime snacks, these days announced the airing of the Company’s initially video adverts on connected Tv set and “over-the-top” Tv set to customers throughout the state.
With its latest introduction into Walmart freezers, Nightfood sleep-friendly ice cream is now accessible in virtually 2,000 supermarkets across the United States, together with divisions of Kroger, Albertson’s and H-E-B, as properly as Rouses Markets, Lowes Foodstuff, and other unbiased chains.
The precision ad campaign starts currently and is getting coordinated and executed by the advertising agency of Jekyll & Hyde Labs, a entire-service ad company devoted to scaling CPG challenger brands. Nightfood adverts will appear on about-the-top rated Tv set (OTT) and linked Television set (CTV) and will arrive at users of well known ad-supported community services these types of as Hulu, Roku, FUBO, Sling Television set, as properly as apps these as ESPN, A&E, Fox, Discovery Channel, and additional.
To travel highest performance, the marketing campaign will be geographically qualified, with a focus on shoppers who currently store at the precise keep places in which Nightfood is readily available for sale.
“We’re achieving folks even though they are streaming their favored demonstrates, largely at night,” commented Nightfood CEO Sean Folkson. “That’s key snacking time. We feel the targeting we are in a position to accomplish with this campaign will be extremely highly effective, and we’re doing the job with a associate that specializes in scaling buyer brand names by means of supermarkets and mass retail.”
Jekyll & Hyde founder Dr. Mark Youthful and Justin Girouard, hosts of the preferred CPG Insiders podcast are the strategic forces driving the marketing campaign. New Jekyll & Hyde situation scientific studies include things like Eggland’s Very best, Botticelli Meals, and Simply Potatoes.
“Nightfood’s rest-friendly ice product has great enchantment, and our occupation is to introduce the model to these consumers most probably to become lengthy-phrase consumers,” commented Young. “The Nightfood crew has designed this new classification of night time snacks, and we think the products provides on the manufacturer guarantee. We believe the campaign will be a fantastic good results.”
Nightfood: Revolutionary the Night Snacks Category
Over 80% of Us residents snack often at night time, ensuing in an estimated 700 million nighttime snack occasions weekly, and an once-a-year shell out on night time snacks of around $50 billion. The most preferred options are ice product, cookies, chips, and candy. Latest exploration confirms these treats, in addition to staying generally harmful, can impair sleep thanks to excess body fat and sugar eaten prior to bed.
Nightfood is pioneering the classification of evening snacks. Nightfood ice cream, the brand’s initially mainstream product, is uniquely formulated by slumber and nourishment authorities to incorporate fewer of those rest-disruptive elements, along with a target on elements and nutrients that study suggests can assistance nighttime leisure and improved snooze top quality.
Unlike common ice cream, Nightfood was formulated to contain a lot more tryptophan, vitamin B6, calcium, magnesium, zinc, prebiotic fiber, and casein protein. It also has much less sugar, less fat, and a reduced glycemic profile. Simply because of its fantastic taste and exclusive dietary profile, Nightfood has been endorsed as the Official Ice Cream of the American Being pregnant Association and is the advised ice product for pregnant girls.
The brand received the 2019 Item of the Year award in the ice product class in a Kantar survey of above 40,000 consumers. Nightfood was also named Greatest New Ice Cream in the 2019 Planet Dairy Innovation Awards.
Nightfood ice cream is out there in divisions of Walmart, Kroger, Albertson’s, and H-E-B, as very well as quite a few regional supermarket chains and impartial retailers, and pick lodge places.
Thoughts can be directed to [email protected]
Management also encourages Nightfood shareholders to connect with the Corporation by way of these methods:
E-mail: By signing up at ir.nightfood.com, buyers can obtain updates of filings and information releases in their inbox.
Telegram: There is now a dwell, interactive Telegram team which interested events can be part of to achieve team members and discuss Nightfood. Inquire concerns, find out more about the business and go over foreseeable future potential clients. Join the Telegram Group Below: https://t.me/NightfoodHoldings
Forward Wanting Statements:
This present-day push launch includes “forward-wanting statements. Statements in this press release which are not purely historical (which includes, but not confined to statements that incorporate phrases these kinds of as “will,” “believes,” “plans,” “anticipates,” “expects” and “estimates”) are ahead-looking statements and contain any statements regarding beliefs, plans, expectations or intentions regarding the potential, such as but not limited to, any solutions offered or cash move from functions.
Actual final results could differ from people projected in any forward-hunting statements thanks to a lot of variables. These types of elements include, amid other people, the inherent uncertainties involved with distribution and issues related with getting financing on satisfactory terms. These forward-searching statements are designed as of the day of this information release, and we believe no obligation to update the forward-on the lookout statements, or to update the explanations why actual outcomes could vary from people projected in the ahead-wanting statements. Though we feel that the beliefs, options, anticipations and intentions contained in this press release are acceptable, there can be no assurance that this sort of beliefs, programs, expectations or intentions will demonstrate to be exact. Buyers need to consult with all of the information set forth herein and really should also refer to the possibility factors disclosure outlined in our most latest yearly report for our very last fiscal yr, our quarterly studies, and other periodic reviews submitted from time-to-time with the Securities and Exchange Commission.
Investor Get hold of:
Tirth T. Patel
LHA Investor Relations